Review: New Kellogg’s UNICORN Cereal, Magic Cupcake Flavored!

Review: New Kellogg’s UNICORN Cereal, Magic Cupcake Flavored!

Last Updated on 2022/01/18

Kellogg’s Unicorn Cereal was released about 2 months ago or so. The unicorn craze has been expanding for the last 2 years. I do like the theme because I like all things kawaii, so naturally, I had to try this cereal. ( ̄▽ ̄)ノ

I have a thing for cereal. It’s literally one of the most satisfying snacks there is. It’s usually sweet, crunchy, has some vitamins and fiber, and then there’s the milk which acts like a “beverage” when you finish your bowl. While this cereal seemed to be part of the current unicorn hype, I was still looking forward to it! I was hoping for a new and interesting flavor.


Compared to how strong the scent was, the taste was rather mild. I thought it would be very sweet, as most unicorn or magic themed snacks are, but this wasn’t super sweet to me. On the box it claims that the flavor is cupcake magic. I assumed it would be similar to birthday cake or a strawberry cake. I can’t pinpoint an exact flavor but I did have hints of fruit, mostly berries. If you like to let your cereal soak, be aware that the coated sugar comes off rather quickly. This is what I noticed a couple times when I scooped from the bottom of the bowl.


The loops come in 3 different colors: pink, blue and purple with white bits on them. This unicorn cereal reminded me of Apple Jacks because of the white bits. It also reminded me of Froot Loops because of the fruity flavor. I was expecting some other type of shape because it’s supposed to be “magical” and unicorn themed but I guess they decided to keep it simple.


Places I’ve found this cereal: Walmart, Woodman’s & Walgreen’s. 


Prices range between $2.50 – $4.00USD.

I bought it for $2.50USD but I saw them for up to $4USD in different stores.

Nutrition Facts

9 servings per container
Serving Size: 1 Cup (29g) Calories: 110 Calories From Fat: 10 Total Fat: 1g (2%) Saturated Fat: 0.5g (3%) Trans Fat: 0g Polyunsaturated Fat: 0g Monounsaturated Fat: 0g Cholesterol: 0mg (0%) Sodium: 140mg (6%) Potassium: 45mg (1%) Total Carbohydrate: 25g (8%) Dietary Fiber: 2g (6%) Sugars: 11g Protein: 2g Vit.A: (10%) Vit.C: (25%) Calcium: (0%) Iron: (25%) Vit.D: (10%) Thiamin: (25%) Riboflavin: (25%) Niacin: (25%) Vit.B6: (25%) Folic Acid (25%) Vit.B12: (25%) Zinc: (10%)


Sugar, corn flour blend (whole grain yellow corn flour, degerminated yellow corn flour), wheat flour, whole grain oat flour, contains 2% or less of vegetable oil (hydrogenated coconut, soybean and/or cottonseed, palm), oat fiber, salt, enriched flour (wheat flour, niacin, reduced iron, vitamin B1 [thiamin mononitrate], vitamin B2 [riboflavin], folic acid), soluble corn fiber, natural flavor, wheat starch, red 40, cornstarch, blue 1, color added, BHT for freshness, yellow 6.

Vitamins and Minerals: Vitamin C (sodium ascorbate and ascorbic acid), niacinamide, reduced iron, zinc oxide, vitamin B6 (pyridoxine hydrochloride), vitamin B1 (thiamin hydrochloride), vitamin B2 (riboflavin), vitamin A palmitate, vitamin B12, folic acid, vitamin D3.

Potential Allergens: contains wheat. May have traces of soy.

My 8 yr Old Niece’s Review

I wasn’t expecting to get a child’s opinion to be honest but my niece’s new obsession this year is unicorns; even her birthday party was unicorn themed, all the way down to her outfit. Naturally, she found her way to finding this cereal on her own. 

I was surprised to find out that she didn’t this unicorn cereal even with all her love of unicorns! ┐( ̄ヘ ̄;)┌ In fact, she didn’t finish the first bowl. It was odd to me because I actually thought the cereal was passable. They’re not the best but I thought they were good. My niece added that the reason she didn’t like them was because they were too sweet! Amazing! I’m laughing as I’m typing this because as I said above, I thought they were mildly sweet.

Would I buy Kellogg’s Unicorn Cereal again?

Answer: Yes and No.

Actually, I bought this unicorn cereal 3 times. After my first box, I wasn’t convinced that the cereal was neither good nor bad. It was okay and I enjoyed it. I went to the store and they had a special of 2 for $5 and I gave in, thinking I wouldn’t mind eating the cereal again. Turns out after my 2nd box I was over this cereal, so definitely not a top favorite. It was good but compared to Kellogg’s other regular cereals, this can’t compete.

Kellogg's Unicorn Cereal
  • Price
  • Quality
  • Taste
  • Appearance


  • PRICE: How suitable I thought the price was
  • QUALITY: How well I thought the product was made
  • TASTE: How enjoyable I thought the taste was
  • APPEARANCE: How appealing I thought the product/packaging looked

Have you tried the Kellogg’s Unicorn Cereal?

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